There are two parts of any marketing strategy: platforms and content. Your platforms include Facebook, blog, website, and newsletter. Your content is what you create for your audience. In modern marketing the idea is you create content that your ideal customer (a collector or a student for example) would finding of interest. When that person finds you through that content, she will want to stay.
Note: Facebook is a huge topic for art marketing so I'm going to divide it into two articles. In the first article we'll talk about Facebook basics – what it is, and how to set up an account. In next week's article, I'll focus on creating content for art marketing through Facebook.
In today's internet age, professional artists need websites for their art marketing. We are long past the days where a website is optional. But don't let this scare you. There are tools and sites out there to help you, and this article will walk you through the basics you'll need to set up your first website.
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